DIGITAL MARKETING SERVICES

What is Digital
Marketing

Digital marketing is now increasingly in demand and applied by large companies and business people who are just starting to promote the products or services offered. Digital marketing is all marketing activities by utilizing all digital media from text messages, videos, applications, social media, and many more. The implementation of this digital marketing strategy also cannot be arbitrary, it has its own campaign theme that is used to convey the main message of the product.

Everything changes very quickly. The old is replaced by the new, nothing in the world stands still. This also applies to promoting a business on the network. Previously, SEO was enough to attract customers from the Internet. A bit later, Internet marketing came to the rescue of SEO. Now Internet marketing alone is not enough. A new era has come – digital marketing.

Understanding, Strengths, Types and Strategies of Digital Marketing

Have you ever seen a company brand or product that carries out digital campaigns or online campaigns? Or maybe you’ve also seen it through a company’s website and social media? Lately, all of these things of course you often see. These things are called digital marketing. The concept and application of digital marketing are things done to boost product sales of a brand.

The Advantages of Digital Marketing

The number of digital marketing used by companies, proves that digital Marketing has many advantages and benefits that can be obtained. Here are some of the advantages of digital Marketing compared to conventional marketing.

1. Spread Speed

Marketing strategies using digital media can be done very quickly, even in seconds. In addition, digital Marketing can also be measured in real time and precisely.

3. Cheap and Effective

Compared to traditional marketing, of course digital marketing is much cheaper and effective. Budget costs saved can be up to 40%, according to Digital Marketing Spend Report. In addition, the survey also showed that 28% of small entrepreneurs would move to digital because it proved to be more effective.

2. Ease of Evaluation

By using online media, the results of marketing activities can be immediately known. Information such as how long your product was watched, how many people saw your product, what percentage of sales conversions from each ad and so on. After knowing such information, then you can evaluate which ads are good and bad. So you can improve for the next period

4. Build a Brand Name

Digital marketing helps you build brand names well. The existence of cyberspace with the presence of your brand is very important because people will do an online search before buying your product.

Types of Digital Marketing

1. Social Media Marketing

Circulate platforms on social media like Facebook, Instagram and Twitter, because it can be done at a minimal cost. This of course can enhance the company’s brand.

2. Online Advertising

Media promotion via the internet for a fee. This can get consumers faster and more satisfying but somewhat more expensive than the previous type.

3. Email Marketing

You can tell the latest information about ongoing promotions as well as the latest products or services.

4. Video Marketing

In this way, you can immediately explain about your business, explain the product and how to use it, and display customer testimonials

Digital Marketing Strategy

1. Content Marketing

Plan, create and share content about the company. This is to attract readers to know the business and motivate them to become buyers. This content can be created in the form of uploaded blogs, social media, articles, e-books, info-graphics and online brochures.

3. Native Advertising

The form of paid content that is displayed in a form that is similar to the media content and placement. Content that looks and functions like part of related media. For example Promoted Post on Instagram and Facebook.

2. Marketing Automation

Marketing Automation is a technique of automating repetitive tasks. Tasks such as workflows, content uploads and campaign reports. This automation can be done on digital channels such as email and social media.

4. Social Media Marketing

You promote brands and content on social media like Facebook, Whatsapp, Twitter, Facebook Messenger. Social media is a means to exaggerate a brand. However, at first just focus on one social media to shorten the time, cost, human resources and knowledge. Then determine the personality you use in social media, such as formal or semi-formal.

we have been providing business development services on the Internet. We realize interesting projects and successful advertising campaigns. We analyse the state of Internet marketing companies, help determine goals and objectives, select the tools to achieve them. Our team of qualified specialists, having high competencies and advanced technologies, solves problems of any complexity and provides high-quality services in the online advertising market.

Welcome to one of the foremost Indian web & graphic designing company. Founded in 2018, LIONFOX Solutions has been supporting brands, agencies and publishers to solve their creative production challenges and save costs.

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